White Horse

Digital marketing & communications

We supported the digital and brand marketing rollout of the new White Horse - a rebirth of the iconic Surry Hills, Sydney pub landmark. The project commenced with a digital audit and channel setup across email marketing, website and social media, carrying over and rebranding accounts from the previous venue to the new, and creating a new ecosystem for capturing data and communicating and engaging with key audiences, as well as a content plan. The most challenging aspect was seeking and connecting with multiple past owners of domains, Meta, Google Business and other digital channels. We also creatively directed and managed an in-studio photoshoot in the pre-opening phase.