Folly’s Bar & Bistro

Brand building, website, design, social media, photography, email marketing, communications & PR

We jumped on board in the early stages to help build the brand and launch new neighbourhood local bar and bistro, Folly’s in Sydney’s Cammeray. Working with a logo and colourway created by Tork Design, we built out the venue’s brand identity and story, developing communications and graphics to seed across key digital channels, which we were also responsible for creating and managing - from engaging social media and diner communications emails, to gift vouchers and a beautiful WordPress website. We created custom graphics for Instagram stories and grid posts, helped format the menus and organised three photoshoots. We also executed a PR strategy with coverage generated across top tier media and influencer platforms, including Good Food, TimeOut, Sitchu, Eat Drink Play, Bars & Clubs, Hospitality, and Mosman Collective.