The Little Marionette

Social media

We partnered with boutique coffee brand and Sydney roastery, The Little Marionette to strengthened their brand experience and storytelling across key social media platforms, including Instagram and Facebook. We developed a social media strategy including a refreshed look and feel celebrating the unique blue of the brand and key touchpoints - bags, cups and street signage. Building a content calendar, we created engaging content making use of graphics, photography, video, GIFs and stickers to share the USPs of the coffee brand, connect with existing and potential customers - both retail and wholesale - and drive increased sales. We achieved 44% growth in community (compared to the previous period), 77% increase in Instagram profile visits, 54% increase in website clicks, and 323% increase in story reach and 57% increase in content likes.