Vini Divini

Communications, PR & social media

We collaborated with of Sydney’s newest Mediterranean CBD wine bar, Vini Divini to build awareness of their venue, after they opened a few months earlier without much initial success. We developed key messaging and positioning, managed their content library including directing a photoshoot, created strategy, content for and managed their social media, and executed a PR campaign to share their stories with media and influencers. Key was a program of media visits to generate first-hand reviews and shareable social media content. We secured 25 articles in top tier outlets including Monocle, Broadsheet, Concrete , Gault et Millau, Playground, Good Food, Qantas and Urban List. We also attracted more than 1,800 highly-engaged followers to their Instagram account within just a few weeks. Their business went from very quiet to packed within days of our launch campaign kicking off, setting them up for a very successful year ahead.