Hurricane’s Grill & Bar Group

Co-op marketing campaigns, website management, email marketing, graphic design, social media (paid & organic), photography & communications

We partner with Hurricane’s Grill & Bar, the iconic Australian steak, ribs and grill restaurant brand and group born in 1995 when Tony Texeira opened the first Hurricane’s at Bondi Beach. Encompassing Bondi along with four other venues in Top Ryde, Surfers Paradise, Narellan and Cronulla Beach, the group has gone from strength to strength over the years - although since Covid, there’s been an opportunity to grow revenue across all restaurants.

With this in mind, we have been supporting the group, brand and individual restaurants with a multi-pronged marketing strategy, to sharpen the positioning and communications around the offerings, hone in more on families and females as opportunity markets, and showcase the stellar talent and produce which graces plates at Hurricane’s. As part of this, we have created a new brand identity direction, new creative assets and a refreshed look and feel for photography, email marketing, social media. We have also been optimising website performance, creating and running co-op marketing campaigns, running paid social media ad campaigns, among other initiatives.

“We’re incredibly thrilled with the outstanding work delivered by Seven Storeys. Their comprehensive marketing expertise truly transformed our vision into a stunning and highly successful reality. We couldn't be happier with the results."

Marcella Siciliano, Hurricane's Management