Ripples Chowder Bay

Communications & PR

We supported the relaunch of Mosman’s iconic Ripples Chowder Bay - part of the Sydney Restaurant Group - with a communications and public relations push. As part of the project, we developed positioning copy for the new-look restaurant, provided creative direction for photography, and created key messaging and USPs to focus communications on. We built a PR and influencer strategy, hand-pitched stories to more than 40 media, organised hosted experiences for more than a dozen media and influencers, and generated coverage in top tier publications including Daily Telegraph, Time Out, The Urban List, and news.com.au to name a few. Combined reach of activities across media and social media was 2,753,000 in the first four weeks of pitching.