Q Station

Rebrand & repositioning

We worked with Sydney’s Q Station to deliver a new communications strategy and rebrand its offering. Collaborating with Sydney-based design studio The Bar Brand People, we created a new positioning and visual identity which invited people to rediscover the iconic harbourside venue, including new logo, fonts and colour palette, collateral, content pillars, photography direction, key messages and tone of voice, with the new tagline of "A New Place To Discover".