Bistrot Bisou

Public relations & communications

Seven Storeys was engaged to deliver and manage the proactive public relations to launch new Bistrot Bisou restaurant by chef Luke Mangan at Hotel Indigo Melbourne on Flinders. Working within a very tight six-week project span, we developed a high-performance strategy to achieve cut-through in the saturated Melbourne dining landscape, driving share of voice, brand awareness and setting a platform for future success.

A phased approach was implemented, with two media outreach campaigns (teaser and opening announcement) and two launch events, gaining coverage in all top-tier target publications and garnering advocacy from local foodie and lifestyle influencers, creating a buzz leading into the official opening. As a result, the restaurant was heavily booked at the outset and for the following six months. In the first month along, we generated $1.8 million worth of editorial, reaching more than 3.7 million Australians.