New Holiday Inn Express x Local Brewing Co. collab beer revealed at Sunshine Coast’s newest rooftop bar launch
Holiday Inn Express officially unveiled its exclusive new Express Pale Ale beer, made collaboratively with socially conscious brewery Local Brewing Co., at the launch event of Holiday Inn Express & Suites Sunshine Coast's new rooftop bar on Thursday 5 December.
The exciting new collaboration with Local Brewing Co. sees 8 Holiday Inn Express hotels across Australia - Sunshine Coast, Brisbane Central, Melbourne Southbank, Melbourne Little Collins, Sydney Airport, Sydney Macquarie Park, Newcastle and Adelaide City - as the only places pouring the unique Express Pale Ale.
As well as adding a delicious new beverage to the list for hotel guests to enjoy, the release of the pale ale also supports Australians in need, with proceeds from every beer sold going towards meals for those facing food insecurity, through Local Brewing Co.’s charity partner, SecondBite.
Holiday Inn Express & Suites Sunshine Coast’s stunning new rooftop bar is the first location where the keg beer has been installed and taste-tested, with other hotels rolling out the new brew from this week.
Open to guests and locals Thursdays and Fridays 3pm-8pm and Saturdays 1pm-8pm, the new rooftop bar and pool is the highest on the Sunshine Coast, overlooking the flourishing new Central Business District of Queensland’s Maroochydore city.
The bar is the latest addition to the new-build Holiday Inn Express & Suites Sunshine Coast, opened in mid-2022, complementing its 181 guest rooms and suites, thoughtfully-designed The Great Room common area, function facilities and complimentary guest experiences like Express Start breakfast and fast, uncapped WiFi.
“Sustainability and giving back to local communities are core focuses for our Holiday Inn Express hotels,” said Daniel Lawder, Cluster Hotel Manager. “Our refreshing, very drinkable new and exclusive Express Pale Ale not only tastes great, it also supports Australians doing it tough at the moment, through our partnership with Local Brewing Co. and their charity partner SecondBite.”
Hotels offering the exclusive brew include:
Holiday Inn Express & Suites Sunshine Coast
Holiday Inn Express Melbourne Southbank
Holiday Inn Express Melbourne Little Collins
Holiday Inn Express Sydney Airport
Holiday Inn Express Sydney Macquarie Park
Holiday Inn Express Brisbane Central
Holiday Inn Express Newcastle
Holiday Inn Express Adelaide City
For a limited time, the hotels will also serve up Local Brewing Co.’s seasonal Citrus Hazy Pale, a sustainable beer brewed using day-old bread and surplus fruit sourced from supermarkets, which would otherwise go to landfill.
For more information on Holiday Inn Express hotels, visit https://www.proinvesthotels.com/brands/hiex.
About Holiday Inn Express
For travellers on the go, Holiday Inn Express provides more where it matters most – a great night’s sleep with our Restful Recharge program, focused service from genuine people, and the Express Start breakfast included in the rate, all designed to help guests feel more than ready for their day. As the fastest growing brand for IHG Hotels & Resorts, Holiday Inn Express aims to enable real, human connections for our guests by providing a simple, smart travel experience.
About Pro-invest Group
Established in 2010, Pro-invest Group invests in hotels and commercial property assets on behalf of global institutional investors across Europe, Middle East and the APAC region. Pro-invest Group manages c.$3 billion in assets under management through a combination of discretionary funds, joint ventures, and managed accounts. Pro-invest Group’s integrated platform spans the asset lifecycle, from arranging funding through to developing, operating and asset managing individual assets as well as portfolios. Pro-invest Group assets include 31 hotels (approx. 6,000 rooms – open and pipeline) in Australia and New Zealand, in addition to commercial and mixed-use properties. Having established itself as a management platform in Australasia, the Pro-invest Group London office was established to focus on growth in the UK and Europe. Simultaneously, Pro-invest Group is raising a third value-add fund of $500 million for opportunistic investment in Asia-Pacific.
