PiOiK Bakery

Brand refinement, design, website & PR

We worked with creators of Sydney’s best breads and croissants, PiOiK Bakery to refine their existing brand and deliver an e-commerce Shopify website. We established a brand identity, positioning and story, and created all-new content, including copywriting and photography. From there, we strategised, wrote, designed and developed a new UX and SEO-friendly Shopify website. To amplify their brand, we also executed a festive season campaign centred on their panettone, including collateral design and packaging, photography and PR. Our favourite branded piece was the two-metre-high customer promise which we wrote and designed, which sits at the entrance to the boutique bakery.