Great Meats Co

Brand development, e-commerce website, email marketing, photography, design & copywriting

We partnered with Sydney-based boutique meats trader Great Meats Co to elevate their brand, communications and digital presence. We refined and developed the existing brand, creatively directed and organised multiple photoshoots for product and lifestyle content, created a new fully-optimised Shopify website and content with SEO-friendly wholesale, blog and shop pages, and a new strategy for email marketing with new-look EDM templates and editorial-style content mixed with e-commerce. The results? Within just one month, total online sales skyrocketed up by 107% on the previous period, direct traffic to the website was up 90%, and average order value increased by 7%.